Peter Pimentel is a design leader with over two decades of expertise in creating impactful and award-winning products and experiences. He has collaborated with some of the world’s most influential organizations and currently works at the forefront of AI-powered productivity within the Copilot team at Microsoft.

As a Principal Design Manager, he leads a team that builds people-centered experiences in Copilot and Microsoft 365, superpowered by vast enterprise data and the world's most advanced AI models.

Prior to that, Peter led Design at Engine Digital, managing a team that defines and builds products for clients such as Adidas, Mastercard, and Google. He collaborated with HP to define the experience principles and design system for their industrial 3D printing platform across digital and physical touchpoints.

While at Microsoft Advertising, he led design and UX efforts on multi-million dollar brand experiences for Fortune 100 clients. For Intel, he helped create the first live-action Kinect game on XBox starring The Avengers’ Chris Evans which saw record-breaking user engagement.

Peter is passionate about design that creates powerful connections to function and feeling. He believes the foundation of any successful design is a clear sense of purpose faithfully articulated through all messaging, visuals, and interactions.

Featured work

People in Copilot
Enterprise Product Design

With the superpowered assistance of AI and Microsoft Graph integration, our team aims to make Copilot in Microsoft 365 the best way for users to catch up with people they work with across all M365 apps.

See promo video ⇢

Engine Digital
Brand Identity

To support this digital agency’s mission to invent the future and be seen as a design leader, we developed a brand identity based on a system of glyphs for greater impact and flexibility.

See full project ⇢

HP Industrial 3D Printing
Design Language and Systems; Customer Experience

We collaborated closely with HP industrial and UX designers to the develop the principles, themes, and hero moments that would act as the future vision for all experiences and brand touchpoints, both digital and physical.

See promo video ⇢


  • Microsoft
  • Xbox
  • HP
  • Intel
  • Toyota
  • Pirelli
  • NBA
  • lululemon
  • Adidas
  • MTV
  • P&G
  • WestJet
  • Mercedes-Benz
  • Chevrolet
  • Fox Factory
  • T-Mobile
  • Western Union
  • Criteo
  • Warner Bros. TV
  • Nissan
  • Johnson & Johnson
  • Schneider Electric
  • BC Hydro
  • Telus
  • Ocean Wise
  • City of Vancouver


  • Publicis West
  • TBWA/Chiat/Day
  • Saatchi & Saatchi
  • Leo Burnett
  • Goodby, Silverstein & Partners
  • Starcom Mediavest Group
  • Prophet
  • Digital Kitchen
  • Kaplan Thaler Group
  • Razorfish
  • OMD
  • JWT
  • Rooster
  • The FADER
  • Caviar


  • TIME Magazine - Design 100
  • Communication Arts
  • Print Magazine
  • Icograda
  • Metropolis Magazine
  • The One Show
  • CLIO Awards
  • Advertising Age
  • The Lotus Awards
  • Graphex Awards
  • Telly Awards
  • The Advertising Club of New York, Andy Awards
  • American Advertising Federation, ADDY Awards
  • The Advertising & Design Club of Canada
  • Logo Design Love
  • Sex in Design
  • STEP Inside Design
  • The Webby Awards
  • Fast Company - World Changing Ideas
  • The UX Awards
  • W3 Awards
  • Pixel Awards
  • Interactive Media Awards
  • FFFFound!
  • Behance Curated Galleries
  • Digital Arts
  • Applied Arts - Interactive Annual
  • PopVox Awards
  • Design Edge Canada
  • SAAVI Awards
  • Davey Awards
  • RGD So(cial) Good Awards
  • The Vancouver Sun
  • The Globe and Mail

© 2024 Peter Pimentel