Peter Pimentel is an award-winning Design Director with 18 years of experience in brand and interactive design. He leads teams and creates the culture to build experiences, products, and brands that people love.


He currently leads and cultivates the Design discipline at Engine Digital, managing a team that executes strategic product work for clients such as Adidas, Mastercard, and Google.

Prior to that he was a Lead UX Designer at Microsoft Advertising, designing and prototyping next-generation advertising products and platforms on Windows 8 and XBox Live. His work featured renowned brands like Mercedes-Benz and influencers such as Casey Neistat.

Also while at Microsoft he led design and UX efforts on multi-million dollar brand experiences for Fortune 100 clients. For Intel, he helped create the first live-action Kinect game for XBox starring Captain America.

Peter is passionate about design that creates powerful connections to function and feeling. He believes the foundation of any successful design is a clear sense of purpose faithfully articulated through all messaging, visuals, and interactions.





Brands


  • Toyota
  • Pirelli
  • NBA
  • lululemon
  • Adidas
  • Intel
  • MTV
  • Proctor & Gamble
  • WestJet
  • Mercedes-Benz
  • Western Union
  • Criteo
  • Chevrolet
  • T-Mobile
  • Wendy's
  • Warner Bros. TV
  • Nissan
  • Johnson & Johnson
  • Kraft Foods
  • Kellogg's
  • BC Hydro
  • Telus
  • Ocean Wise
  • City of Vancouver


Collaborators


  • Publicis West
  • TBWA/Chiat/Day
  • Saatchi & Saatchi
  • Leo Burnett
  • Goodby, Silverstein & Partners
  • Starcom Mediavest Group
  • Kaplan Thaler Group
  • Razorfish
  • JWT
  • OMD
  • Rooster
  • The FADER


Recognition


  • TIME Magazine - Design 100
  • Fast Company - World Changing Ideas
  • CLIO Awards
  • The One Show
  • Advertising Age
  • Communication Arts
  • Metropolis Magazine
  • Print Magazine
  • Digital Arts
  • The Advertising Club of New York, Andy Awards
  • American Advertising Federation, ADDY Awards
  • The Advertising & Design Club of Canada
  • Icograda
  • Applied Arts - Interactive Annual
  • STEP Inside Design
  • Design Edge Canada
  • SAAVI Awards
  • Davey Awards
  • Telly Awards
  • Interactive Media Awards
  • RGD So(cial) Good Awards
  • The Lotus Awards
  • Graphex Awards
  • PopVox Awards
  • Pixel Awards
  • The UX Awards
  • The Webby Awards
  • The Vancouver Sun
  • The Globe and Mail






© 2019 Peter Pimentel