Peter Pimentel is an award-winning Design Director with twenty years of experience in brand and interactive design. He leads teams and creates the culture to build experiences, products, and brands that people love.


Most recently, Peter led Design at Engine Digital, managing a team that defines and builds products for clients such as Adidas, Mastercard, and Google. For HP, he helped define the experience principles and design system for the future generation of their industrial 3D printing platform across digital and physical touchpoints.

Prior to that, he was a Lead UX Designer at Microsoft, designing and prototyping gesture-based advertising products on Windows and interactive content on XBox Live and the web. His work featured brands like Mercedes-Benz and influencers such as Casey Neistat.

He has led design and UX efforts on multi-million dollar brand experiences for Fortune 100 clients, partnering with advertising’s most respected and creative agencies. For Intel, he helped create the first live-action Kinect game for XBox starring The Avengers’ Chris Evans. With Chevrolet and the FADER, he art directed and designed a content platform to cover major music festivals.

Peter is passionate about design that creates powerful connections to function and feeling. He believes the foundation of any successful design is a clear sense of purpose faithfully articulated through all messaging, visuals, and interactions.

Featured work


Engine Digital
Brand Identity

To support this digital agency’s mission to invent the future and be seen as a design leader, we developed a brand identity based on a system of glyphs for greater impact and flexibility.

See full project ⇢


Brands

  • Toyota
  • Pirelli
  • NBA
  • lululemon
  • Adidas
  • Microsoft
  • Xbox
  • HP
  • Intel
  • MTV
  • Proctor & Gamble
  • WestJet
  • Mercedes-Benz
  • Chevrolet
  • T-Mobile
  • Western Union
  • Criteo
  • Wendy's
  • Warner Bros. TV
  • Nissan
  • Johnson & Johnson
  • Kraft Foods
  • Kellogg's
  • Schneider Electric
  • BC Hydro
  • Telus
  • Ocean Wise
  • City of Vancouver

Collaborators

  • Publicis West
  • TBWA/Chiat/Day
  • Saatchi & Saatchi
  • Leo Burnett
  • Goodby, Silverstein & Partners
  • Starcom Mediavest Group
  • Prophet
  • Digital Kitchen
  • Kaplan Thaler Group
  • Razorfish
  • OMD
  • JWT
  • Rooster
  • The FADER
  • Caviar

Recognition

  • TIME Magazine - Design 100
  • Communication Arts
  • Print Magazine
  • Icograda
  • Metropolis Magazine
  • The One Show
  • CLIO Awards
  • Advertising Age
  • The Lotus Awards
  • Graphex Awards
  • Telly Awards
  • The Advertising Club of New York, Andy Awards
  • American Advertising Federation, ADDY Awards
  • The Advertising & Design Club of Canada
  • Logo Design Love
  • Sex in Design
  • STEP Inside Design
  • The Webby Awards
  • Fast Company - World Changing Ideas
  • The UX Awards
  • W3 Awards
  • Pixel Awards
  • Interactive Media Awards
  • FFFFound!
  • Behance Curated Galleries
  • Digital Arts
  • Applied Arts - Interactive Annual
  • PopVox Awards
  • Design Edge Canada
  • SAAVI Awards
  • Davey Awards
  • RGD So(cial) Good Awards
  • The Vancouver Sun
  • The Globe and Mail






© 2021 Peter Pimentel